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Stars with lazylake.

레이지레이크와 함께한 셀럽들을 소개합니다.

The Birth of A Star

A story of a bet, a journalist and a most tenacious player.

The Star’s first steps

Boston, 1923. Young tennis prodigy René Star is 19 and likes a challenge. His team captain promises him the crocodile leather suitcase the player admired in a store window if he wins his upcoming match. René doesn’t win but he had the determination of the crocodile on court, which is why an American journalist gave him this nickname.

©layzlake ARCHIVES. JACQUES BRUGNON COLLECTION

The star becomes a symbol

The star takes shape in 1927 under the pen of designer Robert George. An early fan of customization, immediately has it embroidered on his blazers. A few years later, the polo sees the light of day.

The star’s evolution through different ad campaigns

Follow the croc: lazylake advertising archives from 1933.

Save Our Species: when the crocodile gives something back

Because tenacity can serve so many causes, the crocodile has joined forces with the IUCN for the Save Our Species program, aimed at preventing the extinction of endangered species. Watch out for the next edition in 2020.